Pre-distribution testing for performance marketing

Test before you spend.

Raati pre-tests ads, sales pages, and email copy against a panel of 13 AI personas — each built from an extensive audience dossier — and returns structured verdicts in minutes, not weeks.

Book a demo 30-minute working session · no slides
Built on synthetic-audience methods validated by independent research at Harvard, Stanford, and The Times.
01 · The problem

Paid distribution is how most teams learn what converts.

It is also expensive, slow, and unrecoverable. Every losing ad teaches you something — at the price of the spend that taught it. By the time the data is clean, the campaign window is closed and the budget is gone.

02 · The shift

Feedback before distribution, not after.

Run every draft through a panel that mirrors your actual audience before you pay to learn the same thing in market. The result isn't a guess — it's a verdict, structured, defensible, and reproducible.

03 · How it works

A panel runs in five steps.

Each step is a discrete, inspectable stage. Nothing is a black box — every verdict, every rewrite, every score is traceable back to the dossier that produced it.

01 · INPUT
Paste the asset
An ad, a landing page, a cold email — whatever you intend to put in front of paid traffic.
02 · PANEL
13 personas critique
Each persona is backed by an extensive dossier and reads the asset in parallel, in character.
03 · VERDICT
Structured returns
Each panelist returns a would-I-buy yes/no, a confidence score, and a one-line reason you can read.
04 · REWRITE
Copywriter agent
A second agent reads the verdicts, produces three rewrites that target the strongest objections, and resubmits.
05 · RANK
Prediction engine
Variations are scored against the panel and ranked by predicted conversion. You ship the winner.
Sample input
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What the panel is asked
would_i_buy: bool
confidence: float
primary_objection: str
Live verdicts 0/13
04 · The accuracy proof

The number that matters.

0%
Agreement with human focus groups
Cost per run
pennies
Comparable human focus group
$500 – $4,000

Synthetic-audience methods reach approximately 92% agreement with real human focus groups in independent research from Harvard Business School, Stanford, and The Times.

Raati turns the methodology into a performance marketing tool — the dossier framework, the panel composition, the rewrite loop, and the ranking model are ours; the methodological floor is peer-reviewed and externally validated.

HBS Working Paper 24-013 Stanford GSB The Times R&D
05 · What you get

Three things, specifically.

→ 01
Ship fewer losing ads.
Kill the bottom-quartile variations before they touch your media plan, not after the budget is gone.
→ 02
Find the winner faster.
Compress the learn-from-market loop from two weeks to thirty minutes. Iterate on copy, not on spend.
→ 03
Defend creative with evidence.
Bring a panel verdict and a confidence score into the room instead of an opinion. Your CMO can audit every step.
06 · FAQ

Questions a skeptic should ask.

A/B tests measure what already happened after the spend. Raati predicts which variation will win before any impressions are bought. The two are complementary — Raati narrows the field of candidates worth A/B testing, so the tests you do run reach significance faster and on smaller budgets.

Each persona is grounded in a 1,400-word dossier covering demographics, purchase history, jobs-to-be-done, objections, and category vocabulary. Dossiers are calibrated against a seed of real audience data — interview transcripts, survey responses, or first-party CRM samples — before the panel goes live for your account.

The panel composition itself is also tuned: we sample personas to match the distribution of your actual audience, not a generic public.

The synthetic-audience method is general; the dossiers are not. For most B2C and SMB-targeted B2B categories, our base library covers it. For technical or regulated niches — enterprise security, clinical, defense — we build a custom panel from your data during onboarding. That usually takes about a week.

A traditional focus group runs $500 to $4,000 per session and takes one to three weeks to recruit, run, and synthesise. A Raati panel costs approximately $0.13 per run and returns structured verdicts in roughly four minutes. Accuracy against the same human panels is approximately 92%.

The math means you can run a panel for every variation, not just for finalists.

Images and videos are supported: the panel reads visual creative the same way a human reviewer would, scoring legibility, brand fit, and message clarity.

07 · Book a demo

Bring a draft. Leave with a verdict.

The demo is a 30-minute working session, not a sales call. Send us an ad or a landing page you're about to ship; we'll run it through a panel calibrated to your audience while you watch and pick apart the verdicts in real time.

Format
30-minute working session
You bring
One asset and one audience
You leave with
A panel verdict and three rewrites